VP Of Strategy
“Life-Long Pursuer of Personal & Professional Growth”
As Franco’s VP of strategy, Nikki Little oversees strategic initiatives for clients and the agency, with a specific focus on integrating and aligning communications services for maximum results. Nikki also manages the integrated marketing efforts for the agency. Nikki’s career has come full circle – her first job out of college in January 2007 was at Franco, where she spent three years working her way up from an assistant account executive to a senior account executive.
Prior to re-joining Franco in September 2019, Nikki served as the director of communications at White Glove, where she managed all internal and external communications efforts for the company. Nikki also spent more than 7 years at Identity, starting as a social media specialist and eventually moving into the director of social media role.
Nikki thrives on purpose and impact. Loyalty, gratitude and well-being are her core values (she credits Brené Brown’s books with helping her identify those values). When Nikki commits to something, she pours her heart and soul into it and won’t give up until the job is not just done but done well. She’s a firm believer in the Marie Kondo mentality of putting effort and energy into what brings the most joy…while also being equipped to take on the inevitable curveballs that don’t fall within the joy category! That approach has led to a quote Nikki lives by: “Embrace the joyfear.”
Nikki holds a Bachelor of Applied Arts in integrative public relations and Spanish from Central Michigan University. Fun fact: Nikki studied abroad for her final college semester in Valdivia, Chile where she had her first (and likely only!) experience climbing a volcano.
Outside of her work at Franco, Nikki is an Impact100 Oakland County board member, where she volunteers on the member communications committee and handles member email communication. Nikki also publishes The MichComms Report, a bi-weekly e-newsletter for Michigan communications professionals. She loves to read, work out and play tennis – and she may occasionally choose cleaning and organizing as a method of relaxation. But nothing fills her cup more than spending time with her husband, Mike, and her identical twin boys, Nolan and Evan.