FRANCO FAMILY

Samantha Meyer

Account Executive

“Project Manager Extraordinaire”

As an account executive, Samantha Meyer conducts a wide range of client work, including assisting with strategy development, executing integrated marketing programs, content creation, advertising, event planning and media relations. A vital piece of her everyday work is reporting results, showcasing Franco’s value to clients.

Samantha started at Franco in 2018, serving as a PR coordinator. She was then promoted to an assistant account executive, and in 2020, she was promoted to her current role of account executive. During her time at Franco, Samantha describes her most significant work as helping open eight locations for client Buddy’s Pizza.

Before joining Franco, Samantha was a public relations intern at CKC Agency. She also served as the public relations and event marketing manager for CM Life and director of professional development for Central Michigan University’s PRSSA organization.

Franco’s core value that she relates most to is Forward Motion because life throws everyone challenges, but having Forward Motion helps you get through anything. Her favorite memory at Franco was the Buddy’s Pizza downtown Detroit grand opening because the team got to help share the brand with the community.

Samantha received a Bachelor of Applied Arts in integrative public relations from Central Michigan University.