“Chief Courage Officer”
As Franco’s CEO, Tina Kozak leads the company in its values, culture and strategic vision. She works with clients on strategic planning and crisis management, and oversees the company’s branding, marketing and business development initiatives. Driving change in a decades-old business is challenging, but Tina has made it her mission to honor Franco’s legacy while staying ahead of the relevance curve. Under her leadership, Franco has added services and talent to evolve the agency from traditional public relations to integrated communications.
Tina challenges clients to think differently about communications and seeks to influence their organizational performance, not just tell their stories. As one of metro Detroit’s most experienced crisis communications strategists, Tina has earned the trust and respect of her clients by working alongside them to prevent and manage a wide variety of reputation-impacting issues.
Tina has a passion for Detroit. The city’s perpetual resilience serves as a major source of inspiration for Tina and her work. You can often find Tina taking time to reflect and refresh on Belle Isle, alongside her husband, Mike, and their two daughters.
Tina starts every weekday with a 6:30 a.m. Accountability Lab where she sets her priorities, intentions and mindset for the day. As a professional storyteller, it is no surprise Tina loves learning about people and hearing their stories, making her Franco’s go-to resource for book, podcast and documentary recommendations.
Before joining Franco in 2007, Tina was the global communications manager at auto supplier Metaldyne Corp. (now part of American Axle) where she managed strategic communications plans across an international company with $2 billion in revenue and 7,500 employees in 14 countries.
Tina chairs the board of the Michigan Chamber of Commerce Foundation. She’s also a member of the Life Remodeled Business Advisory Committee and serves as a business coach and mentor with Michigan Women Forward. She is an active member of PRSA Detroit, the Detroit Economic Club, Automotive Press Association and Inforum.
Tina holds a Bachelor of Arts with a dual major in public relations and Spanish from Wayne State University. She is also a graduate of the Detroit Regional Chamber’s Leadership Detroit XXXIII. In 2019, Tina was recognized as a Crain’s Detroit Business 40 under 40 honoree.