What We Do
At Franco, our core service offerings include public relations, marketing, social media, advertising, creative, analytics/reporting and crisis management. Whether you use one or every service, strategic planning and program management are core parts of our integrated communications programs. They’re the bow that ties everything together. The program management expertise we’ve developed through working with many large, complex and diverse organizations means we have the knowledge and experience to ensure all details are taken care of when bringing your vision to life. When there are multiple projects running simultaneously and dozens of plates in the air, we keep everything flowing seamlessly, while always monitoring, analyzing what’s working and recommending ways to improve performance and results. Learn more about our specific capabilities:
There’s no need to hire a separate creative team when you work with Franco. Our creatives focus exclusively on design and video production – including “stop the scroll” social images, bold billboards and memorable videos.
Reputation is everything. It takes years to build and only seconds to destroy. We’ll help you protect yours by creating, and when needed, implementing a crisis communications plan. We’ll work alongside you to provide counsel, address the issue and find the right approach to move forward – all with complete confidentiality.
Our rich history as a Detroit-based PR firm has given us the opportunity to shape some of the region’s most iconic brands and develop strategic B2B and B2C programs for clients in a variety of industries with a local, national and global reach. The deep expertise we’ve built by staying true to our origins while also evolving to remain at the forefront of a changed industry made us what we are today: an integrated communications agency that’s equal parts legacy and contemporary.
What We’re Saying
Detroit Inspires Me
We never imagined back in 2015 at TEDx Detroit that asking one simple question – why does Detroit inspire you? – would result in an ongoing quest to uncover the multitude of reasons why Detroit is absolutely awesome. We’ve used the power of video to share Detroit inspiration stories from people all across southeast Michigan, including city leaders, media personalities and even Governor Whitmer.